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CHAPTER 10
AN ARTISAN PROCESS, THE DETAILS

The Pampero Aniversario packaging symbolically represents the vision of our founder, Alejandro Hernández The horse rider logo represents the passionate spirit of the Llanero, a Venezuelan cowboy, while the tapara shaped bottle reminds us of the water recipient they used to hydrate themselves when touring the Venezuelan countryside. Finally, its leather-style bag symbolizes the distinctive wrapper of the Tapara, defining an iconic and artisan style.
Every detail counts! When finalizing the presentation of the product, most of the elements must be applied by hand, such as the red seal with the llanero mounted on the spirited horse and the traditional and iconic Pampero Aniversario leather-style pouch covering the bottle. Elements and details that represent our house, an inspiration and acknowledgment of Venezuela.